Smartphones And Mobiles
The first Lumia device to lose the Nokia name is coming soon, says Microsoft, but the Nokia brand isn't disappearing from phones completely - it'll still adorn entry-level phones.
Microsoft bought Nokia's phone business in April for $7.2 billion, a deal that will see the division continue to pump out phones with the Lumia name stamped on them. The Finnish company Nokia lives on, but no longer has anything to do with making phones. As part of the deal Microsoft also bought the rights to keep using the name Nokia on new phones for the time being, but is phasing that out in favour of branding new phones with the name Microsoft Lumia. Check out the picture above to see what the new Microsoft Lumia devices will look like when they're unveiled.
"We are looking forward to unveiling a Microsoft Lumia device soon", says Microsoft's Senior Vice President of Marketing for Phones, Tuula Rytilä, in a blog post on the Nokia - sorry, Microsoft - website. She describes the change as a "natural progression" and denies that the move makes today's Nokia Lumia phones obsolete.
It sure feels that way, however. It makes business sense for Microsoft to make the drastic change in order to further the Windows Phone platform, which so far hasn't been able to compete seriously with its smartphone rivals, Apple's iPhone and Google's Android software. But this is the second time Microsoft has effectively cut adrift older phones, having rendered Windows Phone 7 devices obsolete when Windows Phone 8 came along and apps were no longer compatible for the existing devices. And at some point in the future Microsoft is set to do it again when the next generation of Windows Phone becomes integrated with Windows 10.
Smartphones tips and tricks
Meanwhile Microsoft will continue to sell entry-level phones such as the Nokia 130 with the familiar Nokia brand, which Microsoft has licensed from Nokia. These wallet-friendly phones are important for Microsoft as the industry looks to milk cash from developing markets such as India and China.
In the short term, making phones isn't proving lucrative for Microsoft: restructuring costs around the absorption of Nokia proved a drag on profit in its most recent financial results, although in better news sales are up.
Although it's never been quite such a powerful force in the US and other parts of the world, the Nokia name is a long-established part of mobile phone history in Europe and other parts of the world. Up until just a few short years ago when Samsung took the crown Nokia had been the world's biggest mobile phone manufacturer pretty much forever.
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Smartphones And Mobiles
Microsoft Lumia device 'coming soon', but cheap phones keep Nokia name
Microsoft is a step closer to ditching the Nokia name from its Lumia Windows Phones, but will keep the name for entry-level devices.
Microsoft bought Nokia's phone business in April for $7.2 billion, a deal that will see the division continue to pump out phones with the Lumia name stamped on them. The Finnish company Nokia lives on, but no longer has anything to do with making phones. As part of the deal Microsoft also bought the rights to keep using the name Nokia on new phones for the time being, but is phasing that out in favour of branding new phones with the name Microsoft Lumia. Check out the picture above to see what the new Microsoft Lumia devices will look like when they're unveiled.
"We are looking forward to unveiling a Microsoft Lumia device soon", says Microsoft's Senior Vice President of Marketing for Phones, Tuula Rytilä, in a blog post on the Nokia - sorry, Microsoft - website. She describes the change as a "natural progression" and denies that the move makes today's Nokia Lumia phones obsolete.
It sure feels that way, however. It makes business sense for Microsoft to make the drastic change in order to further the Windows Phone platform, which so far hasn't been able to compete seriously with its smartphone rivals, Apple's iPhone and Google's Android software. But this is the second time Microsoft has effectively cut adrift older phones, having rendered Windows Phone 7 devices obsolete when Windows Phone 8 came along and apps were no longer compatible for the existing devices. And at some point in the future Microsoft is set to do it again when the next generation of Windows Phone becomes integrated with Windows 10.
Smartphones tips and tricks
Meanwhile Microsoft will continue to sell entry-level phones such as the Nokia 130 with the familiar Nokia brand, which Microsoft has licensed from Nokia. These wallet-friendly phones are important for Microsoft as the industry looks to milk cash from developing markets such as India and China.
In the short term, making phones isn't proving lucrative for Microsoft: restructuring costs around the absorption of Nokia proved a drag on profit in its most recent financial results, although in better news sales are up.
Although it's never been quite such a powerful force in the US and other parts of the world, the Nokia name is a long-established part of mobile phone history in Europe and other parts of the world. Up until just a few short years ago when Samsung took the crown Nokia had been the world's biggest mobile phone manufacturer pretty much forever.
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Windows 8.5 is in the making Windows phone is a famous operating system for smart phones that has boost up with the advent of Nokia's window phone. Nokia is the bigger partner of Microsoft to promote this operating system world wide. The Windows...
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@ Evleaks account recently published information confirmed that Nokia's first tablet will be called the Lumia 2520 - so it looks like the name "Sirius" is formerly codenamed of phone. With Lumia 2520 named , Nokia seems to want its tablet line name...
- Leaked Photos Reveal The New Microsoft Lumia 535
Microsoft's first post-Nokia smartphone is due to be unveiled tomorrow A large number of images claiming to show off the new Microsoft Lumia 535 have leaked onto the internet giving us a detailed look at Microsoft's new handset. The Lumia 535...
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A first model of Nokia Lumia Windows Phone 8.1 in a few days Just Nokia has he announced the closure of the range X lowcost Android, a new model of Windows Phone has just been unveiled. It is likely to quickly forget the Nokia X ... The Lumia 530, unveiled...
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