Smartphones And Mobiles
There are 150 million smartphones in the USA. Until Moto X, not one of them was made here.
When we set out to make Moto X, we asked ourselves, why?
Conventional wisdom said it wasn?t possible. Experts said that costs are too high in the US; that the US has lost its manufacturing capability; and that the US labor force is too inflexible. And it?s true that most manufacturing in the consumer electronics industry moved offshore over a decade ago.
One year ago, we chose to believe differently. We chose to be optimistic about the future of manufacturing in America. Not because making our flagship product here in the US is the easy thing to do, but because it?s the right thing to do.
People called us crazy. But we quickly realized that it's not economics that prevents consumer electronics companies from making things locally. It's lack of imagination and vision.
First, the economics have changed. It?s not that much more expensive to make a phone here than in Asia.
Second, innovation is an iterative process of redesigning and refining. That process becomes much easier when the people designing the products are near to the people building them.
Third, consumers have changed. Some want to participate in the design of their device so they can reflect their personal style, and that?s much harder if your manufacturing is overseas. Others want a locally built product and want to know they are supporting local jobs.
But there is a larger reason that ultimately motivated us to assemble Moto X here in the US.
Producing Moto X locally helps bring innovation back home, which is essential to the economic health of the US. It provides jobs and helps maintain technical skills that would otherwise be lost. It?s also true to our nature. We?re makers, and we should continue to be makers.
So, today we?re celebrating the official launch of the manufacturing facility in Fort Worth, Texas, that builds every Moto X sold in the US. Some said it couldn?t be done, but the factory we just opened and the people working there are proof that it could. We?ve created more than 2,000 jobs in Fort Worth in less than four months, and we?re still hiring.
I couldn?t be more proud of the work our team has done.
We think people will be proud to carry a phone that?s built in the US. And now they have that choice.
--Dennis Woodside, CEO, Motorola
View Larger Map
- Motorola: We Knew Moto G Would Be A Success
Motorola has claimed it knew the Moto G would be a consumer hit, but cedes it could not have anticipated just successful the affordable phone would become. Having brought the manufacturer back from smartphone obscurity, the Moto G launched late last...
- The Download: Bringing Home And Drive Modes To Moto G And Moto E
We don?t know about you, but last week was a whirlwind of excitement as we shared five new products with the world. With all the activity, in this week?s Download, we wanted to highlight something for Moto G and Moto E users, so that you don?t miss it:...
- Some Changes In Our Leadership
We?re in a very exciting time at Motorola Mobility. Our recent devices are delivering unprecedented value to consumers and have had a great reception in the market, with Moto G officially the best selling smartphone in our history. Moto E is meeting with...
- We?re Honored
We strive to design beautiful products that people love. After all, consumers are our most important jury. But we appreciate it when that work is recognized within the design community as well. This year, Motorola received an unprecedented four ?Red...
- Moto X. Tomorrow Is Here.
It?s been quite a journey, but we?re finally here. Starting tomorrow, August 23, your Moto X is available for purchase at all AT&T stores. Moto X responds to your voice so you can check the weather, get directions, or do just about anything without...
Smartphones And Mobiles
Moto X: The Smartphone Comes Home
There are 150 million smartphones in the USA. Until Moto X, not one of them was made here.
When we set out to make Moto X, we asked ourselves, why?
Conventional wisdom said it wasn?t possible. Experts said that costs are too high in the US; that the US has lost its manufacturing capability; and that the US labor force is too inflexible. And it?s true that most manufacturing in the consumer electronics industry moved offshore over a decade ago.
One year ago, we chose to believe differently. We chose to be optimistic about the future of manufacturing in America. Not because making our flagship product here in the US is the easy thing to do, but because it?s the right thing to do.
People called us crazy. But we quickly realized that it's not economics that prevents consumer electronics companies from making things locally. It's lack of imagination and vision.
First, the economics have changed. It?s not that much more expensive to make a phone here than in Asia.
Second, innovation is an iterative process of redesigning and refining. That process becomes much easier when the people designing the products are near to the people building them.
Third, consumers have changed. Some want to participate in the design of their device so they can reflect their personal style, and that?s much harder if your manufacturing is overseas. Others want a locally built product and want to know they are supporting local jobs.
But there is a larger reason that ultimately motivated us to assemble Moto X here in the US.
Producing Moto X locally helps bring innovation back home, which is essential to the economic health of the US. It provides jobs and helps maintain technical skills that would otherwise be lost. It?s also true to our nature. We?re makers, and we should continue to be makers.
So, today we?re celebrating the official launch of the manufacturing facility in Fort Worth, Texas, that builds every Moto X sold in the US. Some said it couldn?t be done, but the factory we just opened and the people working there are proof that it could. We?ve created more than 2,000 jobs in Fort Worth in less than four months, and we?re still hiring.
I couldn?t be more proud of the work our team has done.
We think people will be proud to carry a phone that?s built in the US. And now they have that choice.
--Dennis Woodside, CEO, Motorola
View Larger Map
- Motorola: We Knew Moto G Would Be A Success
Motorola has claimed it knew the Moto G would be a consumer hit, but cedes it could not have anticipated just successful the affordable phone would become. Having brought the manufacturer back from smartphone obscurity, the Moto G launched late last...
- The Download: Bringing Home And Drive Modes To Moto G And Moto E
We don?t know about you, but last week was a whirlwind of excitement as we shared five new products with the world. With all the activity, in this week?s Download, we wanted to highlight something for Moto G and Moto E users, so that you don?t miss it:...
- Some Changes In Our Leadership
We?re in a very exciting time at Motorola Mobility. Our recent devices are delivering unprecedented value to consumers and have had a great reception in the market, with Moto G officially the best selling smartphone in our history. Moto E is meeting with...
- We?re Honored
We strive to design beautiful products that people love. After all, consumers are our most important jury. But we appreciate it when that work is recognized within the design community as well. This year, Motorola received an unprecedented four ?Red...
- Moto X. Tomorrow Is Here.
It?s been quite a journey, but we?re finally here. Starting tomorrow, August 23, your Moto X is available for purchase at all AT&T stores. Moto X responds to your voice so you can check the weather, get directions, or do just about anything without...