Smartphones And Mobiles
As we work closer together, Motorola and Lenovo are aiming to streamline our overall product portfolio and focus on two product sub-brands -- Moto and Vibe (known as Le Meng in China). In the last day or so, many articles and blog posts have focused on the fact that as part of these plans, the ?Motorola? company brand will become less central to our marketing. We want to add a little context that was missing from these reports.
- Google Sells Motorola To Lenovo
Google officially announced the sell of Motorola to Lenovo Dear ladies and gentelmen, it's officiallay announced now. In a move that is about to sever one of the few remaining strong US ties to the smartphone world, Google has agreed to sell off...
- Hello, Lenovo!
Today, Motorola Mobility becomes part of the Lenovo family of companies, and we are thrilled. Over the past two years we have transformed Motorola by focusing on what matters most -- consumers. We?ve made huge strides in bringing the mobile Internet...
- Some Changes In Our Leadership
We?re in a very exciting time at Motorola Mobility. Our recent devices are delivering unprecedented value to consumers and have had a great reception in the market, with Moto G officially the best selling smartphone in our history. Moto E is meeting with...
- A Moto Insider To Lead Us Forward
We?re excited to announce that Rick Osterloh has been named as President and COO of Motorola Mobility. Rick will assume the role today, reporting to the Motorola Operating Board at Google until the Lenovo acquisition is complete. Rick is a Silicon Valley...
- My Departure From Motorola
At the end of March I will step down from my post as CEO at Motorola Mobility to join Dropbox as COO. This was not an easy decision to make, but I leave knowing that Motorola is in great hands - now and in the future. In the last 18 months, Motorolans...
Smartphones And Mobiles
Motorola?s Next Chapter as a Brand
As we work closer together, Motorola and Lenovo are aiming to streamline our overall product portfolio and focus on two product sub-brands -- Moto and Vibe (known as Le Meng in China). In the last day or so, many articles and blog posts have focused on the fact that as part of these plans, the ?Motorola? company brand will become less central to our marketing. We want to add a little context that was missing from these reports.
First, and most importantly, Motorola Mobility isn?t going away. In fact, just last August Motorola Mobility assumed a much more central role in Lenovo?s smartphone business. As a wholly owned subsidiary, we remain the engineering, design and manufacturing engine for all of the Mobile Business Group?s smartphones and wearables. Motorola?s engineering heritage is hugely important to this effort, and that isn?t going to change.
But brands do have to evolve, and ours has been evolving for some time. Over the years, we have made font and color changes, and more recently we made the strategic decision to focus on ?Moto? as our primary product brand. ?Moto? is synonymous with Motorola, and it conveys the Motorola brand to consumers in a contemporary and engaging way. That wasn't the only thing that evolved -- the iconic batwing was static blue or red for many years, and we made it fun and colorful. That symbol, which has come to represent the ?Moto? brand, continues to play a prominent role, and will remain on our products and in our marketing.
Now, as we have to think more holistically about our entire smartphone portfolio, we?ve made the decision to focus our marketing efforts on ?Moto? and ?Vibe? as our hero smartphone product brands globally. At the same time we are not abandoning the iconic Motorola brand. Although it will not be the focus of our marketing, it will continue to be used on packaging and elsewhere, so as to ensure that the rich history and association is never lost. The legacy and the goodwill associated with the Motorola brand will also live on through our licensees.
We also will now use the Lenovo brand to the fullest as we participate in one of the most competitive businesses in the world. Lenovo was recognized last October as one of Interbrand?s top 100 global brands. We are one of the few technology companies that can offer people a complete PC + tablet + smartphone experience and we see that as a major competitive advantage.
This latest move is all about where we focus our brand marketing efforts in the future. That will be on our two hero smartphone brands: Moto and Vibe, with the Lenovo corporate brand tying all of our consumer and commercial products together more holistically.
The Motorola legacy is near and dear to us as product designers, engineers and Motorola employees, and clearly it?s important to many of you who have had long relationships with us. We plan to continue it under our parent company, Lenovo.
- Google Sells Motorola To Lenovo
Google officially announced the sell of Motorola to Lenovo Dear ladies and gentelmen, it's officiallay announced now. In a move that is about to sever one of the few remaining strong US ties to the smartphone world, Google has agreed to sell off...
- Hello, Lenovo!
Today, Motorola Mobility becomes part of the Lenovo family of companies, and we are thrilled. Over the past two years we have transformed Motorola by focusing on what matters most -- consumers. We?ve made huge strides in bringing the mobile Internet...
- Some Changes In Our Leadership
We?re in a very exciting time at Motorola Mobility. Our recent devices are delivering unprecedented value to consumers and have had a great reception in the market, with Moto G officially the best selling smartphone in our history. Moto E is meeting with...
- A Moto Insider To Lead Us Forward
We?re excited to announce that Rick Osterloh has been named as President and COO of Motorola Mobility. Rick will assume the role today, reporting to the Motorola Operating Board at Google until the Lenovo acquisition is complete. Rick is a Silicon Valley...
- My Departure From Motorola
At the end of March I will step down from my post as CEO at Motorola Mobility to join Dropbox as COO. This was not an easy decision to make, but I leave knowing that Motorola is in great hands - now and in the future. In the last 18 months, Motorolans...