Smartphones And Mobiles
Apple may be making phones with larger screens, but it's also going to fill those screens with larger adverts.
The company has announced two new advert formats for iOS developers. One is full-screen interstitial banner ads (as predicted in March), while the other is pre-roll videos.
As Apple puts it on a note to its developers, "Now you can deliver highly engaging ads from leading brands. Optimized for your app, pre-roll video and full-screen interstitial banner ads are now available on iOS."
Apple's iAd platform has supported full-screen ads up to now, but users had to tap a banner to access them, or to reach a set break in a game or application. This will be the first time these ads can take over your screen without such prompting or restrictions.
As for the pre-roll videos, they can run in either 16:9 or 4:3 aspect ratios for 15, 30, or 60 seconds. They also required iOS 7 to operate.
While these new ads won't be doing anything that rival ad platforms haven't been doing for some time now, they do mark a move into slightly more intrusive advertising that Apple has thus far resisted. It's not particularly good news for iPhone and iPad users.
Developers can start applying these two new ad types in their iPhone and iPad apps now.
As part of these announcements, Apple has also revealed that iAd has expanded to two new regions - Switzerland and Russia. This brings the total number of supported regions to 16.
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Smartphones And Mobiles
New iOS ads ready to take over your screen
Apple may be making phones with larger screens, but it's also going to fill those screens with larger adverts.
The company has announced two new advert formats for iOS developers. One is full-screen interstitial banner ads (as predicted in March), while the other is pre-roll videos.
As Apple puts it on a note to its developers, "Now you can deliver highly engaging ads from leading brands. Optimized for your app, pre-roll video and full-screen interstitial banner ads are now available on iOS."
Apple's iAd platform has supported full-screen ads up to now, but users had to tap a banner to access them, or to reach a set break in a game or application. This will be the first time these ads can take over your screen without such prompting or restrictions.
As for the pre-roll videos, they can run in either 16:9 or 4:3 aspect ratios for 15, 30, or 60 seconds. They also required iOS 7 to operate.
While these new ads won't be doing anything that rival ad platforms haven't been doing for some time now, they do mark a move into slightly more intrusive advertising that Apple has thus far resisted. It's not particularly good news for iPhone and iPad users.
Developers can start applying these two new ad types in their iPhone and iPad apps now.
As part of these announcements, Apple has also revealed that iAd has expanded to two new regions - Switzerland and Russia. This brings the total number of supported regions to 16.
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- Khali-03
Apple is Good Apple is encouraging developers to stop thinking about their user interfaces in terms of specific devices and orientation, and to start thinking in terms of different view types, in the interest of building interfaces that work with the...
- Ios 8 Users To Get Early Access To Apps Through Apple?s Testflight
Apple has made it easier for iOS users to take forthcoming apps for a spin by launching its TestFlight Beta program for app developers. The new initiative, explained on Apple's Developer portal, allows devs to send up to 1,000 copes of new their...
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Google has boosted the Gmail application to accommodate the larger screens on the new iPhone 6 and iPhone 6 Plus handsets. The new iOS 8-friendly application means users no longer have to rely on an app designed for a 4-inch display while reading their...
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